You don’t need blog title after every post

I had this one come in a couple of weeks back.  A friend of mine was surfing the net watching videos on of all things “SEO for WordPress”

This particular video was, in short, saying that it was important to keep your title tags short.  And that many bloggers using SEO plugins were making a mistake by adding the blog title at the end of their Title tags.

Well, if you are selling aftershave in Bangladesh that might be true.  But if you are selling real estate (and many RE bloggers are, go figure) then it might be a good idea to have the blog title at the end of the post title.

For example, let’s say you write a post about why home staging is important.  Most writers will simply say some catchy thing like “Staging your Home is more than Lipstick on a Pig”

Now let’s say I’m in San Diego writing this for potential San Diego RE buyers to find.  If I have the blog title at the end of the post title it will be something like:

Staging your Home is more than Lipstick on a Pig | San Diego Real Estate

If I leave off the blog title (which for most of us doing even basic SEO will have our geographic location in it) then we have a nice catchy generic title on our post.  Kind of like throwing a bottle in the ocean and hoping someone looking for RE in San Diego will somehow by accident find it.

Yeah, that sounds like a great idea doesn’t it.  Let’s shorten those title tags and in the process just rip the return address off all our content.

Comments

  1. I always default to “do what makes the most sense for the reader and you will be rewarded by the search engines” as my philosophy. Some do it for branding, but I think it is mostly done for SEO. I find that when I read blogs, I sometimes come across them in ways that I don’t remember (like from another blog). Having the blog title actually helps me too because it gives me a sense of what else might be on that blog or whether I may want to explore it further. I say leave it!

  2. I do agree that shorter titles definitely don’t make sense from an SEO stand point. And making them keyword rich is very important.

    However, if your business name is Acme Reality, I wouldn’t say adding that to every blog title is particularly necessary. But as you say if we change that to Acme Reality Los Angeles – by adding geo specific keywords it makes the title keywords more targeted.

    One point to keep in mind also is that the title is what appears as the clickable link in Google. So you do want it to be enticing so people actually click through. A keyword rich but dull title may not sound interesting enough to get searchers clicking through to your site.

  3. I actually do agree that shorter titles definitely don’t seem sensible from an SEO stand point. And making them keyword rich is vital.Getting the blog title will help me too because it provides me with a sense of what else could be on that blog or whether I may desire to explore it further. I believe that leave it!

  4. Dave, Thanks for your post. I am new to writing blog posts and new to SEO. I love posts that teach me how to do it right. Thanks, Daren

  5. Having the blog title actually helps me too because it gives me a sense of what else might be on that blog or whether I may want to explore it further…I really agree..Thanks for sharing!

  6. I am not sure if that is entirely not effective. But my experience doing SEO have always thought me how vital the keywords are especially on the title tag. I like how you explained how slow effect on not including a keyword on the title. So far, I am managing to create a title that is catchy and keyword rich.

  7. Getting the weblog title actually assists me too simply because it gives me a sense of what else may be on that blog or whether or not I might want to discover it additional. I actually do concur that shorter titles certainly don’t appear sensible from an Seo stand level. And generating them key phrase rich is important.Getting the blog title will help me as well simply because it provides me with a sense of what else could be on that blog or whether or not I might want to discover it additional. I believe that depart it!

  8. For anyone wondering about Janna’s comment.

    LOL, no url was included so . . . why not?

    Dave

  9. Thanks for your blog! Im a real estate blogger and hope to learn a few new things. This post was very helpful!

  10. I see some of the biggest mistakes being made all the time with Realtors and the title tag. Your lipstick on a pig is a perfect example Dave. A title should be good for the reader as well as the search engines.

  11. Thanks for the tip. I do notice quite a few title tags out there that are a bit to long or not very decriptive at all. I love seeing when my competition add there URL to their title tag. 🙂