Where Bling Rules You Can WIN

In a world where eye candy and bling rule, you can trump the world and win.

I’ve told you how to do it in the past. I’m going to show you how it is done today.

Trump and Win with Knowledge

Pretty, most organization want “Pretty”.   This is their Achilles heel, one you should exploit.

I talk all the time here about how you can blog about a local event and almost as soon as your post is indexed in Google you can outrank or equal the organization sponsoring the event.   I do it all the time.   It really isn’t hard.

Those that “live by eye candy, die by eye candy”

What do I mean by this.   They put the most important keyword search times in a pretty picture where search engines can’t see them “AT ALL”.   And couple that with failure to use Tags and you have the perfect situation to garner traffic for your blog.   Translating into new readers.

I did a post this week about the Tucson Home and Patio show coming up this weekend April 4 – 6.   Here is the main image at the top of the Southern Arizona Home Builder’s Association site for the event.

SAHBA Home & Patio Show

SAHBA Home & Patio Show

Every single word you read above is contained in the header jpg file.   Pretty isn’t it.

What is Missing?

Here is the header text in the page source for the site.   NO META TAGS.

<title>SAHBA Home Show : Southern Arizona Home Builders Association</title>

<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<link href="css/site.css" rel="stylesheet" type="text/css">
<link href="css/forms.css" rel="stylesheet" type="text/css">
<link href="css/siteprint.css" rel="stylesheet" type="text/css" media="print">
<script language="javascript" src="js/site.js"></script>
<!-- ULTIMATE DROP DOWN MENU Version 4.5 by Brothercake -->
<script type="text/javascript" src="udm4/udm-resources/udm-custom.js"></script>
<script type="text/javascript" src="udm4/udm-resources/udm-control.js"></script>
<!-- <script type="text/javascript" src="udm4/udm-resources/udm-style.js"></script> -->
<link rel="stylesheet" type="text/css" href="udm4/udm-resources/udm-style.css"
media="screen,projection" />

No keyword, No descriptions, nothing.

This particular event has been around for a long time. It is also an event that has it’s own web site apart from the organization’s own. Therefore, a lot of other websites already link to it and have for many years, they should rank #1 for it.   But even so 10 minutes after my post was indexed it came up #3 for “Tucson Home and Patio Show

Tucson air show, Heritage Flight Conference, are just a couple other examples.   I out rank Davis Monthan Air force Base for most of the event sponsored there.   For the same reason.

Use the Common Name

One more way you can Rule Over the Bling and WIN.   Use the common name for an event or place when you write and tag.   Yes, tags are very important as well.

What I mean by the common name?   SAHBA Home and Patio show is the “official” name of the event.   But people call it the “Tucson Home and Patio Show”.     Extreme Makeover Home Edition is the official name but everyone calls it “Extreme Home Makeover”.   Use the common name.   When searching Google that is what people will type in, not the “official” name.

How You Win

  1. Use keyword and dates in your title
  2. Use tags tied to the event (use common names)
  3. Use the All-In-One SEO plugin for excerpt text
  4. Put the post in a category with keywords in it (especially helpful if using a custom permalink structure)
  5. Use h3 tags for sub-topic keywords associated with the event
  6. Put all pertinent information at the top of the post where it is easily found and read
  7. Link to the event website or blog for “further event information”
  8. Be positive, support the event, organizations and your community

I hear so many RE Bloggers saying they can’t compete for these search terms in their community.   My first question, “Have you tried?”   “Well, NO” is typically the response.   They “Assume” they can’t compete.   But they continue to try and compete for the most competitive real estate related term in their market.   DUH!

I’m big on Serendipitous Marketing.   People finding my site not while looking for real estate; instead finding it while looking for something to do this weekend and finding it on one of my blogs.   “Hey, honey, I just found this great real estate site while looking for the times of the St. Patrick’s Day Parade.   I’ve bookmarked it for when your folks are here next week.”

Almost every event sponsored by a local group or organization falls into the bling and eye candy trap.   It is their Achilles heel for traffic, but you can help their event by providing the information people are looking for that want to attend.


  1. I love this idea and use some similar concepts with a different spin on transactional data for my market area, but I like this idea much better. Since they do such a poor job promoting this info online how do you go about finding it in advance enough to make it valueable to your reader? Or heck find it at all for that matter?
    .-= James Wheelock´s last blog ..Gables Residential Corporation Sells Memorial Hills Apartments =-.

  2. James,

    I read the newspaper. It has most of the information. And over the years I’ve learned where the event sites are. Going to those in advance provided the information I need. (Granted it is still in a .jpg file) But I can read .jpg where google bots can’t.


  3. Thanks Dave.
    .-= James Wheelock´s last blog ..Gables Residential Corporation Sells Memorial Hills Apartments =-.


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