Single Property Sites – What’s in a Name

Domain, sub-domain, folder, that is the question whether it is better to suffer the slings and arrows . . .

One of the first things you will want to decide is how to handle your domain name for the property site.   Your decision might have to be based on your particular hosting options.   If you are hosting your own site, or have access to the hosting platform of your site, meaning you can point domain names, add sub-domains or create folders inside the root directory of your hosted site you can pick any option you prefer.

Domain Name

The first option is to purchase a domain name for the property address.   It is going to be pretty easy to get the name you want.   The chances of someone already having the domain name that is the street address are pretty slim.  

If you chose to go this route I would suggest you purchase your domain from   I know some people have strong feelings about Bob Parsons and Godaddy.   I first purchased software from Parson’s Technology when I lived in Iowa, I was always impressed with the quality of the software and the reasonable price.   I feel the same way about today.   I’ve been finding and purchasing domain names through them for years.   I have numerous hosting packages with them as well and have always had a good experience with them.   When I did have a situation the tech support was 24/7 and always very helpful in resolving the situation, even if it was caused by something I did.

If you purchase a domain name from godaddy it is $8.95 a year, if you purchase a hosting package at the same time it is $1.99 for a year.

There are a couple of things you will need to decide or consider when picking your name.  

  • Are you going to put in the street direction and/or address designation (St. Ave. Dr. Lane, etc.)  
  • If the street is a number are you going to spell it out or use the number in the address.
    • Examples:
      • 3149 E Macenroe  =
      • 3149 E Macenroe Lane =
      • 3149 Macenroe =
  • Which one are you going to pick.   (Don’t spend a lot of time on it I found it doesn’t matter much if you do a few things when setting up your blog site to maximize the variations)

You face the same decision on the naming convension with all options.   I’ve tried a variety of these and found it does make some difference.   I’ll be leaving the direction of the street out of the name unless it is a major street with duplicate house numbers.   (We don’t have that situation in Tucson but I know it does exist in some towns and communities.)


If   you choose to use a sub-domain name the key difference is in the way the URL is put together.   The above example as a sub-domain would be  

One thing I learned about the syntax of a subdomain is how it is put together. of sub-domain/   When we get to hosting I’ll mention this further.   I suggest you create an images folder in the directory in which you place the single property site files.   I keep the images and pdf documents for the property in that folder.

If you decided to use a subdomain name the process for activating this on GoDaddy is as follows:

  • Create a folder in the root directory with the address name exactly the same as the subdomain name.
  • Go to your hosting package and create a subdomain and select the folder  option”same as subdomain name”.

At the same time you are in the hosting dashboard I would set up a new  MYSQL database with the name of the street as the database name, in this case macenroe.

I’ll cover more of this in the post on Hosting.

The only perceived advantage I can see for a sub-domain is, the address for the site is first in the URL.  


The use of a folder is the simplest approach.  

  1. You create a folder in the root using the address for the name.
  2. You set up a MYSQL database using the street name for the database name.
  3. You copy the WordPress files to the folder
  4. You create the config file for the MYSQL database and copy it to the folder
  5. You run the install.

Don’t worry about the details missing if you don’t follow these.   I’ll go into detail in another post.

This is the way I set up our example the url is:

Don’t Worry About the Name

Here is why I don’t worry about the domain name.  

  1. No matter which you choose the address is in the URL.
  2. I don’t type in URL’s I do searches.

About the only sites I type in the url’s for are mine and I have shortcuts set up for everyone of them including the single property blog sites.

This morning I did a google search on “Macenroe”   the forth result down on the first page was the property address site.   That was one of the reasons I chose this as the example.   The sites usually take a couple of weeks to come up in google that high.   They pop up in in a day.    Here is Macenroe Tucson  on  When I just tried the search again on google the site wasn’t anywhere to be found.   It was in, searching Macenroe Tucson.  This is a pretty common google experience.

One of our single property sites that has been up a few weeks now is in Pontatoc Canyon Estates.   Here is the google search on Pontatoc Canyon  we are currently #1.

Here is an example of doing a post on a single property site that can bring traffic to your site. for “Tucson Racquet Club”   Currently the fourth post down is from the 3149 E. Macenroe site.

I think getting your site found has more to do with the links you provide to it, and the post you create once the site is ready to go live.   We will cover more of this in posts on SEO and Pages and Posts.

If you want to see examples of some of the single property sites I’ve created here is the link to the first post in this series with examples toward the bottom.   Single Property Sites.

The next post will cover Hosting.   I know this might be the hardest part of the process.   It used to scare me thinking about hosting our sites where we had total control as well as total responsibility to maintain it.   Once I finally moved our main website to our GoDaddy hosting package we really saw a dramatic change in our PR and traffic (for the better).  

For me this is the way to go.   If you don’t want to host your website or blog I can understand completely.   If you want to learn how to do this so you have the knowledge then stick with me.   I’ll walk you through the hosting process on GoDaddy.   Believe me, if I can do this you can do it too.


  1. With single property sites – its a tough call. If it is a million dollar home it kind of makes sense – but with a home say under $50,000 its hard to justify the costs and time that would go into building the site

  2. I agree 100% when you said:

    “I think getting your site found has more to do with the links you provide to it, and the post you create once the site is ready to go live.”

    I’ve seen url’s that have nothing to do with the keyword, but are ranked number one for things like X real estate. Primarily due to the keyword rich content and backlinks with related anchor text.

  3. There is absolutely NO NEED to register a domain for any property you list, whether it’s $50,000 or $5mil. All you need to do is create a page on your own website, with the title of that page being the street address. Also make sure that the description includes the address as well. We average approx. 30 sales per year and at $9 per domain- per year (because you probably want to keep the name) it adds up to a lot quickly. Creating a custom page with the address as the title, will have the desired affect and help you generate traffic by anyone searching for that address.