Real Estate SEO

This post is an introduction to a new series of posts about SEO.  I’m even starting a new Category for this series called RE SEO.

Let’s kick this off with a story. Which I’ll tell in the first person (you really wanted to know that didn’t you)

I was watching this DIY show on TV about home maintenance.  It said for good home maintenance in the desert southwest it was a good idea to paint the exterior of your home every 5 to 7 years due to the harsh conditions of the sun in the desert.  Good advice I thought so I headed down to the local Home Depot and picked out a paint with a UV filter built in for added protection.

Once I got home I taped the windows, door frames and was just getting ready to crank up the compressor and spray gun (Like many in RE I’m a DIY guy.  I can’t afford to hire a professional painter so I read what I can and Do It Myself)

I stood back took a deep  breath and figured I was ready to go.  This would help my house.  This would protect it against the elements, This would help it keep it’s value for the future.  Yep, I was going to do this . . .

Just as I was finished setting the sprayer nozzle by testing on a big piece of cardboard, see I knew how to do this; a guy in a truck pulled up in front of my house.

He rolled down the window and started talking to me.

“Hey buddy, are you getting ready to paint your house?”

Now I could see he was a painter.  It was on the side of his truck, there were all those ladders and buckets of paint in the back.  I figured he was going to try and talk me into having him do it.

“Yeah, that’s what I’m getting ready to do.  I saw a program that said it was good to do every 5 to 7 years here and figured I could paint, I’m pretty handy at this stuff”

“Well, I don’t think you want to do that”

“Why, Not?” I replied.

“Because your house is brick.  You really don’t want to paint a brick house.  Siding, Stucco, sure, but not  brick.  If you paint that brick you will actually hurt the value of your home.”

Go figure.

SEO for RE is different and more specific in application than a typical (if there is such a thing as a typical) website/blog.

I run into way too many RE Sites that are painting brick and then wondering “Why isn’t this working”.

So here we go.  And as we get started, put down that spray gun; because much of what RE agents are doing for Google Juice is really just Drinking the Cool-Aid.


  1. Did you mention Kool Aid? What flavor? 🙂

    You are so correct about many taking action before they understand what they are doing. I get calls from people representing themselves to work for Google. Yeah sure I want to say. I know better but I bet many don’t and will listen and actually buy whatever crapola they are selling.

    Glad to hear you didn’t paint your bricks!

  2. I heard that swapping reciprocal links with other websites is a good idea 🙂 (J/K)

    It’s a great topic Dave. I try starting the old SEO for RE conversation by reminding people that the rules that apply for offline relationships still apply for those that are cultivated online….

  3. Ryan,

    Great to hear from you. Most certainly, and I’ll swap links (and stories) with you anytime.


  4. Hey David!

    And you are right, there are a LOT of people living in brick houses these days with sprayers in their hands. 😉 . Hope you are doing well! We need to catch up one of these days soon! You wouldn’t happen to be visiting Vegas for PubCon or anything? If so, would be great to catch up with you.

  5. Eric,

    We do need to get together. I’m afraid PubCon is way to rich for my wallet. I could buy a new laptop for the price of full registration, LOL.

    We do have to catch up, been way too long.


  6. Great story, there is so much SEO misinformation out there. I am going to put down the “sprayer” for awhile until I figure it out. Great blog. Thanks.

  7. It is very hard to find relevant real estate blogs for SEO purposes. Any advice @ Dave?

  8. Yeah,

    I think you just found one.