One Post Well Done – Easy on the SEO

Keywords & Keyword phrases are to describe post content; NOT WHAT YOU WANT TO RANK FOR.

Well Done Eggs

Easy on the SEO

This seems to be a principle of SEO that gets lost in translation.  Search Engine Optimization of a post means you are providing hints to them about where to catalog this content.  You do this by using H3 tags as sub headers and (if you have All-In-One-SEO or WordPress SEO) by putting those keywords and phrases in the area provided by your SEO plugin.

Let’s review this:
You are not to fill these fields in with the keywords you WANT to rank for.

Over -seoHere is an example of auto pilot filling in what you want to rank for instead of what the post is about.  What you see in miniature is what the right hand side of the WP view all posts keywords area would look like using the I want to rank for these keywords instead of what the post topic and content are about.

If you enlarge this and look at the list, you see there are some changes, but slight.  And the real estate and realtor words show up often.

This is just an example I put together.  But I’m sure this is happening, because I see it happening on sites I visit and work on all the time.

The SEO Message out there is backward, or at least interpreted backwards.  So one last time.

The keywords and keyword phrases for individual pages and posts are to be about the content of the post/page, period.  NOT WHAT YOU WANT TO RANK FOR.

This is probably the single biggest SEO mistake I see on RE sites.



  1. Most agent do not take the time to under the issue, they just pay someone to do it for them.

  2. Thanks for the tip Dave. I am willing to be that mistake is not necessarily unique to real estate blogs, the error sounds familiar 🙂

  3. Thanks for the insight Dave. I am a newbie blogger and any information I can pick up will do nothing but help long term.

  4. Definitely. Google and Bing rank your pages on a combination of on page content (especially title tag content) and what linking text other sites use to link to you. That’s how they work out (amongst other things) what terms your pages should rank for.

    Putting in irrelevant keywords is a hindrance, not a help. Such keyword spamming might have worked in 1997, but that was a lifetime ago in internet terms.

    If you want to rank for certain keywords, make your content about those keywords, and if possible get people linking to that page with those keywords. But then, if you over do this it doesn’t look natural (according to Google/Bing) and could get your page or site penalized in the search results. It’s a delicate balancing act.

  5. The time I’ve spent researching SEO techniques has definitely been worth it. I’d agree with a few other comments that many agents just don’t spend the time and effort truly required to learn and as a result fall short of their goals. Results in life, as in real estate are all about the effort you put in. Thanks for keeping blogging and SEO real!

  6. Most Realtors are clueless when it comes to sound SEO which is great for us guys that do know what we are doing. I got my business from my websites and blogs this year in one of the worst markets ever than I have even in the boom years. People today want to work with an agent that is social media and SEO savvy. Good advice Dave!

  7. Thanks for the tip Dave. The great thing about SEO is that it does change over time. Like Jon said, …in 1997 that might have worked.” I think for those of us that stay on top of things and constantly strive to become better the rewards over time will outweigh the hard work.