Know Your Target Audience

The first thing you need to decide when setting up your site should always be

“Who’s My Target Audience”

target-audience

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Once you have defined your target audience it is time to be sure you know your target audience.

Let me give you a simple example.

I live in Tucson, Arizona.  People don’t move here because of our great beaches, boating opportunities or snow skiing.

Many people live here because of our winter weather (or the lack thereof).  Very little if any snow.  It is a snowbird capitol.

This means that for real estate a big target audience are retirees or those semi retired who want to spend the winter here.

This group tends to be older (go figure).  Since my target audience is an older generation I need to  be sensitive to their particular needs.

If they can’t see it they won’t read it

I can’t tell you how many sites I go to that have a type face so small that anyone over the age of 30 is going to have a terrible time trying to read the content.

If your target audience is one that usually has to put on reading glasses to read you should take the font size of your site into consideration. The font color and background color is also going to be important. However, if your target audience are young first time home buyers in their mid 20’s you can structure your site to appeal to the way that generation lives and uses technology.

Our target audience would rather read a book or newspaper than an iPad. They don’t particularly care for a lot of motion on screen or pop-up’s when they are trying to read.


This is important. It isn’t just great content. It is how you present it as well. Know your target audience. And how they live, think, live, do things, then present your message to them in a way that will get their attention.

Oh, and when we meet snowbirds for the first time. We never would think to say,

“Hey, Dude, how’s it hangin” (then proceed to high 5 them).

Yet this is exactly how many websites greet their visitors, (In an inappropriate way).

Your target audience is more than just who you want to purchase your widgets or use your services. You need to know who they are, how they function and what appeals to them. How you present your products and service is as important as the product/service itself.

Comments

  1. This is good info, I’m constantly trying to figure out how to reach my audience..this gives me more to think about.

  2. You’re right, absolutely right. To know your target audience makes your job easier and more sales as well. It’s a good read.Thanks!

  3. Great Points! I live in Fountain Hills, AZ and we have a lot in common with your market. Nothing frustrates me more then blogs written in 8 pt type in pastel colors.

  4. After reading your article, I think I need to go back to my website and think about increasing the font size.

  5. Good point, Dave. I need to make some changes with my site. I use reading glasses myself to view my site and my target audience are retirees as well.