Cross Linking is Good Approving the Pingback is Bad

A Quick Sunday Tidbit

We all know deep linking and cross linking our posts is good SEO and it is good to help readers navigate to relative content in other posts.

When you link to an older post from a new one you usually get a ping back as soon as you publish your post.

DON’T approve those pingback comments. They appear as spammy, you are already linking to yourself, you don’t need to link again. It is too much of a good thing.

What do you do with them?

LOL, well one thing you don’t do. Don’t accidentally put them in your spam filter. That is even worse than approving them.

Delete them. Short Simple and the plain truth. I know it is painful. But it is for the best.


  1. I have to agree… EXCEPT for one purpose. I believe that if the source of the link is extremely reputable and you’re looking to build PR it can be a great thing to publish a permalink. Have a great one!

    Dave Conklin ´s last blog post..My Kids Just Ate Grasshoppers (A Viral Marketing Lesson)

  2. Dave,

    Great to see you here at the Lab.

    You might have read this just a little too fast.

    This post is about publishing your own pingbacks when you link in a new post to an older post. Not pingbacks in general. Have a great week.

  3. Thanks David – another great tip for those of us new to the blog commenting SEO world.

    Joe Loomer ´s last blog post..Can the $8,000 Tax Credit save VA Buyers ?

  4. Wohnen auf Zeit says

    Hi I’m a newbie here.Thanks for your useful tip. But I have one doubt, For what reason we shouldn’t put that comments on spam folder?Why should we delete that??

  5. Wohnen auf Zeit

    Because WordPress generates that pingback automatically. It is your comment pingback. If you put it in spam you are saying YOU ARE A SPAMMER and Askimet will put all of your comments “automatically” in the spam filter on all blogs using Askimet.

    That is why it is worse than approving them.

  6. Mahalo Dave! Learn something new everyday.

  7. I read it too fast indeed. Good pick.

    Dave Conklin ´s last blog post..10 Tips To Improve Internet Marketing For Your Manufacturing Website

  8. Dave, Thanks for the quick tip. I’m taking as many helpful hints as possible to get my site ranking faster! Thanks-

    Brad Officer ´s last blog post..Home Values Go Up and Down in Jacksonville

  9. Yup, that’s exactly how that works. I’ve also taken it as “friendly practice” to remove the no-follow rule that works by default on wordpress, so I can share my own ranking with the rest of the world!

  10. Up to now I didn’t try to link older posts. But I would not expect to see a pingback since it’s an internal page. I thought they are only applicable for external links.
    .-= Betty´s last blog ..Sofortrente Rechner =-.

  11. Betty,

    I have to smile on this one. Try it! WordPress will send you a pingback from the new post to the old post. It works inside as well and WP does it automatically. Don’t approve the pingback, BUT DON’T send it to spam! simply delete them.


  12. Thanks Dave for your quick response. I’ll follow your hint!
    .-= Betty´s last blog ..Sofortrente Rechner =-.

  13. Thanks for your info, I didn’t know that, I thought that I should approve pingbacks… And what if someone else pingbacks some of your posts?
    .-= Yachts Combson´s last blog ..Isa 600 Superyacht Review with complete photos gallery =-.

  14. Yachts,

    You do approve pingbacks, just not your own.


  15. Learn something new every day. I though any love was good love. Apparently pingbacks are bad. Oh well.
    .-= SEO Tips´s last blog ..Commenting to build links. Todays top Tip. SEO hints. =-.

  16. SEO Tips,

    Did you actually read this post? If so you might want to read it again. Pingbacks are good. Pingbacks from yourself are bad.

    You look very spammy and self-promoting to be approving pingbacks from your own posts. It is great internal linking to reference and link to other posts. But it is considered spammy to approve those pingbacks from yourself.

  17. Just went through and deleted all my internal pingback links! Thanks.

  18. Same here! Deleting all internal pingback links now. One more question though:

    Wouldn’t approving pingbacks of other people be considered a “link exchange,” thus diminishing its good SEO value? I thought one-way links to your blog are way better than two-way linking for SEO/ranking purposes.

    Thoughts? Please correct me if I’m wrong. Thanks in advance

    -Maria Alexandra

  19. Maria,

    You aren’t wrong.