How To Beat A Local Event In Google Rankings

I've talked about this in a number of different posts about hyperlocal blogging.   This past week two great examples popped up I'll share here. The Scenario There is a local event and people are searching for the event using "Google"   Continue Reading

Fishing for the Few While Ignoring the Many

Serendipitous Marketing - Fishing for the Few While Ignoring the Many Yes, you might get a "lead" or "referral" from Active Rain, but what is your ROI? This is not a post against Active RainActive Rain is a great social site for people Continue Reading

Hyper Local Target Marketing Subjects and Topics

While the lights were dimmed in the Lab for a couple of weeks to start August.   I was on the road with my camera bag on the seat, laptop on the floor and Panasonic Lumix FX35 in the my left thigh pocket of my cargo shorts.   Cargo shorts have become Continue Reading

Hyper Local Target Marketing with Images

If you don't take picture and aren't interested in Photography keep reading. The principle I'm going to talk about has a wider application than just photography. However, if you have or want to start a Hyper Local Real Estate Blog I would recommend Continue Reading

Hyper Local Target Marketing Driving Traffic or Herding It

I'm reminded of the story of the Pilot of an airliner coming back to talk to the passengers on a flight when one of the passengers asked "How are we doing?"The pilot responded: "Well I've got some good new & some bad news (don't you love Continue Reading

Hyper Local Target Marketing Local and National Events

What is going on in your neck of the woods. Are you writing about these events? If you aren't you should certainly consider it. I know they are covered on television and in local color articles in the newspaper, but you would be surprised how many Continue Reading