Apture WordPress Plugin

While at REBlogWorld in Las Vegas I caught a demonstration of the Apture WordPress Plugin.

If you are in a hurry here is the link to the Apture Tour

Here is the description at the WordPress Apture page:

“Apture provides the first rich communication platform that allows people to intuitively experience the web.

Publishers and bloggers can quickly and easily turn flat pages of text into a compelling multimedia experience. Apture gives content creators the power to find and incorporate relevant multimedia items directly into their pages. Readers can then access these items without ever leaving the page, providing them with a deeper and more meaningful web experience.”

I’ve installed it and played around with it on a couple of my blogs.   There are some aspects of it I like, other that I live with and of course the drag on load time which I don’t like at all.

Some Apture Content Examples:

The Tucson Desert Thunder Pro Rodeo

The Tucson Firefighters Chili Cook-Off

Tucson Celtic Festival and Schottish Highland Games

Apture quickly explained

It is a rather new concept in adding content links to a blog post.   The unique part of it is you publish your post then add the apture related content links from the outside of the post.

You have a plugin, activation code in the footer of your blog and a keyboard shortcut to get it to become visible.   Once visible use your mouse to hightlight any word or group of words and apture will scour “Part of the Web” for related content.   I say part of the web because they do have only certain sources they are referencing.   If you know the source you want and the link to it, you can put it into a custom screen and a link will be created to it.   But it isn’t as straight forward as it should be.   There seems to be a bug in this part.

In the setup you have options for existing content and how you want apture to interact with it.   For instance any reference you have to a pdf file can be turned into an ipaper reference.   A nice page turning application opens up for viewing.   Great eye candy effect but I turned it off.   Why?   No way to save a copy of the pdf directly and the font makes it harder to read than if I go directly to the pdf file itself.   It is slower to load than the link directly to the pdf.   But if you like high tech eye candy . . .

Apture Things I don’t Like

  • You have to publish before you can add the apture generated links.
  • Yes you can test apply them on the preview page but they won’t stick once published
  • If you edit the post after generating the Apture links the links are lost when you save.   You have to rebuild the links.
  • There is a bug in adding your own content links
  • Apture links don’t work in an RSS feed
  • It loads features even in preview mode or on pages where there are not Apture generated links   (increased load time for every post)

Apture Thing I do Like

  • It does find some interesting related content quickly and allow you to create links to that content
  • You can limit the start and end point of a video link making easy to select just the section you want included
  • Even with the bug you can link to content you find on your own that doesn’t show up in the Apture generated results
  • The little icon/avatar it generates is none intrusive to your post.

There are   a lot more things you can do with this plugin for adding media links to your posts.   This isn’t really adding content.   It is in most instances createing quality outbound links for your posts and quick reference materials for your readers.


  1. Hi Dave,

    Appreciate the critique of Apture. Just as a heads up, everything in your “Don’t Like” section is being worked on, and everything in your “Do Like” section is being optimized. Thanks for giving it a go, and letting your readers know!

    Theresa and the Apture Team

  2. Terry@Charlotte Real Estate says

    I use Apture on one site- or I have Apture on one site, but for all th above reasons, don’t use it. Its on this site, Charlotte Homes and Communities I can’t work with links that disappear on an edit, as I edit frequently.