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I took two of my blogs and merged them into one.  Tucson Real Estate In the News merged with Tucson Real Estate to form a single entity.  The story of the process is documented in Combining Two Blogs in to One A Geeks Holiday Weekend.

I’m not sure when or who but there was a comment asking me to get back on the results of combining these two into a single entity.  Some have asked me if I would do it again.  Here is an update on how it is going and where we are at 55 days later.

Deindexing Reindexing Three Minutes of Radio Silence

Remember the movie Apollo 13.  There was the three minute blackout period during reentry when there was no communication with the capsule and everyone was on pins and needles till the blackout period was over and communications reestablished.  I wish it only took 3 minutes.

This is what it is like to merge two of your blogs into a single entity.  Over 300 post on the News Blog, all indexed in Google had to be moved and reindexed to show up at the new site.

It wasn’t easy watching my traffic drop for both blogs to almost non existent during those early weeks of the merger.  Yes there was a redirect 301 in place, but it didn’t eliminate the confusion Google had with the merger.  Google suddenly saw more than 300 pages of content on the one blog’s sitemap.xml file and 300 fewer pages on the other one.  I thought the sitemap submitted to Google would be the key to Google quickly grasping what was going on.  It did turn out to be the key but not the way I thought it would.

Enter a conversation with Eric Blackwell

Eric and I had a catchup conference call one day to talk about the state of the RENet and RE-Blogosphere.  It was during that conversation I mentioned to Eric the frustration I was having over getting my combined sites pages to be indexed.  It wasn’t just the new pages that were effected by the merger, the existing pages were being deindexed as well.  I had over 300 pages indexed on the one and almost 200 pages indexed on the other.  A week after the merger I had a combined 101 pages indexed.  I was adding new content daily and submitting the sitemap by hand as well as hand pinging.  Nothing helped.  This is when Eric suggested I turn into the slide.

Huh?  You know how counter intuitive it seems when your car is skidding on ice to turn into the slide and not away from it.  That is what happend with the merger of the two blogs

Delete The Sitemap

Eric said, “Delete your sitemap.xml file submitted to Google and make the bots crawl the pages themselves”  I’ll tell you that was one solution that never crossed my mind nor would it have.  But I trust Eric to know what he is talking about (I also felt l didn’t have anything to loose at this point  : )

I deleted the sitemap.xml and within 24 hours I had 300 pages indexed.  It continued to climb.  Without me guiding the bots and Google with the sitemap they started crawling and finding lots of content to index.  It climbed to 1200 pages then to 1460, to 1600 and is currently 1820 pages indexed.

The bots on their own started indexing tags as well as categories, achive pages, pdf files.  Name it if it could be seen as a page the bots were indexing it.

Traffic Increased

The Hittail traffic for the combined site gradually picked up.  It is now more than what the two sites were before.

I ran random searches for main posts I knew were indexed on the old site to see if they were coming up under the old URL or the new.  Two weeks after deleting the sitemap it appeared all the posts were reindexed under the new site.  (I was having a similar issue with another blog of mine from errors being generated in the sitemap.xml by the Google sitemap plugin.  There was an error in the code (since fixed) wihch left the category out of the post URL on a blog using a custom permalink structure.

Moving UP in the Organics

The combined site is now moving up in the organics.  It is #1 for quite a few targeted keywords from the News blog merged into the TAZ blog.  The move for the most desired keywords has been gradual.  It is hard to compete for some of these especially when there are long standing sites already in those positions.  (Some have age on their side, some have deceptive practices, some both)  Not easy to make a move on a search term with real estate in it, unless it is a long tail term.

It has only been a couple of weeks since getting the sitemap deleted and the majority of pages indexed.  I hope to get a bigger boost in the organics in less than a month.

Would I do it over again?

Yes I would.  It is easier to manage a single site.  But there has been a diluting of the message of the news blog and integrating the content changes to “Voice” of both.  It will take a little while for it to find a combined audience.  I keep tweaking the content and sidebars to provide a good experience for both sets of readers and those finding the blog through search engines.

Continuing to add quality content is one of the most significant things you can do to increase both readership and lines in the water for those searching for information you provide about your community and market.

There is no substitute for good planning and layout of your blog.  But, there are few bloggers that have the knowledge and experience to “get it right” from the beginning.  It is great to know that it is possible and profitable to take two existing blogs and merge them into a single entity.

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On September 12th I wrote about “Hosting Your Own Image Files”, which by the way already has a PR 2 ranking for those following such things : ) In that post I asked about what others were doing for hosting their images. Self-hosting or using something like Flickr to host your blog images and link back to them.

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Is the Weight worth the Freight

I wrote in July 2007 about “Photos an Overlooked Part of Your Real Estate Blog Traffic” In short when you host your own photos and reference them in posts the photos and the URL to those photos get indexed by the search engines. They store those links and people doing image searches will find your site when they click on those images.

I’ve been reading a lot lately about what you can do to speed up your blog load time and keep the site from blotting with images. The main suggestion is letting Flickr host those images and put the links to the images in your posts rather than host the images yourself.

We use Yahoo’s servers and bandwidth and not our own when those images are displayed.

However, we also give up the link back to our site when those images are found in the image indexes of the search engines.

Is there value in the traffic coming from those image searches vs the decrease in load time and size of your home page in kilobytes?

Testing A Theory in The Lab on Images and Load Times

For the past week the images I’m using in my Tucson Real Estate blog posts have been hosted on my Flickr account. I don’t have any way of knowing if it is decreasing the load time yet. But i should have some idea of the homepage file size in a few days as I see it and other post pages sizes returned in Google searches.

I’ve been one to like hosting my own images. I’m also in favor of making those pages/posts load as fast as possible.

What do you think? Do you host your own images? Do you link to images from a Flickr account or some other photo sharing source?

I’ve learned a few things about putting Flickr images in posts and getting the captions to appear around them. I also learned about putting images on Flickr but keeping them out of the photo stream and onto blog posts. More on that this weekend.

What I’m really interested in is how you are handling images in your blog posts.

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Holiday weekends are tough on Geeks. We are supposed to be doing things outside, with family, going to community or family outings and cookouts. When all we really want to do is that geeky project we have been putting off and now we have the time to do it. Saturday, I pulled the trigger on integrating two blogs into one. It wasn’t as pretty a picture as I had hoped but all is well.

The Combining of Tucson Real Estate in the News with Tucson Real Estate

I wrote about the testing process and how that had gone on last Monday, my internet day in Hell so to speak. I planned and planned and did more testing on how to pull of this integration project.

I thought I had it pretty well worked out DUH!

First I created the 301 redirect file for all the blog posts 250 + of those. Then I did backups and more backups and wrote down the procedure like it was a check off for a NASA lift-off.

When I ran the test integration last week I noticed the pages which were duplicate on each site were integrated so I had 2 contact pages and 2 sitemap pages and 2 archive pages, etc. I didn’t want to have to delete all these duplicates once the integration was complete. I deleted each of the duplicate pages from the original blog before exporting the files.

The procedure I followed to the best of my memory LOL

  1. Delete the duplicate pages from the News Blog (the one being integrated)
  2. Export the pages, posts, categories, comments, tags using the Export Function under the Manage tab.
  3. Backup the receiving blog database using the WP Backup plugin
  4. Backup the content using the same Export function above
  5. Import the file created from the News Blog into the Tucson Real Estate Blog
  6. Upload the new .htaccess file with the 301 redirects
  7. Process complete go do something else (This didn’t happen)

Where it all went wrong

Everything proceeded according to plan till I got to step 5. After the first 65 post were integrated I got an Apache server error. I think it timed out. I repeated the process it passed those first 65 posts and said “already exists” it added another 65 posts till I got the same error. There were 250 + posts to integrate so it took 5 times running the import process to get to the bottom of the list and have the “All Done” message show up at the bottom.

Duplicate posts 5 copies

Not all the post were imported 5 times, it seemed two or three posts which were on the bubble of the 65 time out limit each time were added each time I did the import, even though it said “Already exists”.

The solution: I went to the manage tab and went month by month and removed all but the first import of the post. Everything about those posts was imported so it didn’t really matter which one I deleted just so I got it down to one.

The News blog had 7 months of content predating the other blog that is where I found the most duplicates, once I got to where those post were integrated into existing post the duplicates stopped.

Duplicate Categories

This got a little trickier. It duplicated the categories as well but it showed 4 of them with no posts in the category and all the posts in the first one created. This meant I had to be careful to delete only the empty duplicates (which I did).

I had one category show up as empty which I knew had 9 posts associated with it. Rather than try and figure out what this might be caused I I decided to close the browser now that the duplicate posts and categories had been taken care of and reopen. That did it. That category filled with the 9 posts.

The .htaccess file and redirect 301 saga

I thought it might take a little time for the new .htaccess file to “catch”. I was wrong! I got 500 server errors immediately and after waiting an hour switched back to the old file, immediately everything was back. What to do.

Try adding a few redirect lines at a time instead of all of them at once.

First 10 went well. Second 10 didn’t Then a light bulb went on.

The Easy Solutions that took hours to figure out

I had moved all the posts and categories and the permalink structure was the same on both blogs, (THIS IS IMPORTANT WHEN COMBINING TWO BLOGS) Maybe all I had to do was redirect the main directory change and that would be all I needed. A single line instead of 250+ lines.

I took the old .htaccess file and added this line

redirect 310 /tucson-real-estate-blog/ http://www.tucsonazrealestateblog.com/

The important part was that final / at the end of the redirect. It worked prefect. Hours of creating a huge .htaccess file with lines of 301 redirects wasn’t necessary and besides, it didn’t work.

What’s happened since Saturday Aug. 30, 2008

The reader reported from Feedburner have gone from 32 to 74 as of this writing.  The news blog was showing 87 readers when I made the integration.

The blogtopsites went from 56 to 27 as of this moment.  Traffic to the site hasn’t doubled but it has increased significantly and I suspect as the week progresses the desired effect of combining Google juice and incoming links will have the desired effect.  I’ll write an update on the progress in a month.  (Note to self Oct. 1 blog post on the integration of the two blogs).

Blogroll Change Request

If you have linked to Tucson Real Estate In the News http://www.barbaralasky.com/tucson-real-estate-blog/ in your blogroll, would you please change the link to http://www.tucsonazrealestateblog.com I would really appreciate it.

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barbara lasky photoOn weekends when we are planning on holding an open house, yeah, we still hold them live as well as virtual on the net.

Anyway, as I was saying, on those weekends we will often run an ad in the paper complete with a photo of the property and details of the property and open house dates and time.

Down in the bottom right hand corner of the ad there is a cameo shot of the listing agent. We use visual branding here in Tucson a lot.

Last Saturday afternoon Barbara had a call come in when she couldn’t take it and it went to voice mail. When we were free she checked her message and the message was from a lady that saw Barbara’s open house ad in the paper and wanted her to get back to her, but since she wasn’t answering her phone she would appreciate a call, but wouldn’t be available until late Saturday night.

Barbara returned her call and left a voice message.
Sunday, Barbara returned her call and left a voice message.
Monday, Barbara returned her call and left a voice message.
Tuesday morning the lady called Barbara and said she appreciated very much Barbara talking the time to return her call.

Her urgent need on Saturday about the ad. . . . .

She really liked the way Barbara’s hair looked in the paper and wondered where she got her hair done for that picture.

I sure like running ads in the paper and holding open houses.

Who said real estate is dull.

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Open House Out House

(We interrupt our series on time shifting open houses to bring you this mundane message about a live open house held today.) 

Today we were on the way back home from holding another great open house.

We had one visitor during the three hours.

We weren’t far from home when we passed this outhouse just sitting by the road side, pretty much in the middle of nowhere.

We both laughed then turned the car around.  Our thought after holding hundreds of open houses over the past few year.

Open houses stink.  The funny thing, when we stopped the car and I got out and was putting up the sign we had several cars slow down, some honked, some waved, some just laughed as they saw the sign.

It turned out the be one of the most productive open houses we have held in a long time.  Everyone got a chuckle on their Sunday afternoon drive, no buyers though.

Do any of you think open houses stink?

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ugly kitchen

I don’t really understand a listing agent calling me and asking for feedback on their listing.  The first time it happened I had no clue what they were asking.  “What do you mean by feedback?”  What do you think of the house. What does it matter what I think of the house.  It isn’t my listing.  I’m not buying the house.  Sometimes I like to say, “I didn’t like it”  Of course that isn’t enough the next question you all know “What didn’t you like about it?” 

I’m pretty new to being a Realtor. As many of you know my background is more real estate technology. My main roll when we go out showing homes to our buyer clients is

  1. Open the car doors
  2. Open the doors on the home we are viewing
  3. Take care of filling out the sign in sheet
  4. Look for potential issues with the property

I don’t spend time talking with the clients. The other part of our team focuses on them, not me. Maybe teams showing homes is a new concept. It is obvious from the sign in sheet we are together, but maybe some agents don’t make that connection.

Personally, I would never ask an agent for feedback. I compare it to me spending my time creating a website or blog then asking an agent for feedback on the website.

  •  ”Oh I like the colors.”
  •   ”Oh it is pretty.”
  •   “Oh I like the pictures.”
  •   ”Oh those drop down menus are really nice.”
  •   ”I really like the flash.”

The average real estate agent has no clue what to look for to tell me if this is a good website or not.
I can take two minutes and look at most agent websites and tell you if they have a good site or not. I know what to look for.

  • I know to look at the title tags.
  • I know to look for a site that is all flash or Javascript.
  • I know to see home many pages are indexed, etc. etc.

Would you ask for feedback from someone that has been an agent for a month, or even a year? What is the value of this feedback.

I took all of my classes to be an agent and Realtor.  There were no classes or questions on my exams about feedback. I took our brokerage “Academy” classes, there was never a mention of feedback.

Is this just a Tucson thing?  I have no clue when they ask me for feedback on a house. I mean they listed the house, don’t they know if it is priced to high or low; don’t they know if it is too dark inside, or has too much wallpaper all over the place. Don’t they know it smells like a zoo inside because of all the pet urine in the carpets?

Do you want someone else to be the messenger of the news that you should have told your clients in the first place?  Do you want me to give you feedback so you can tell them, “The feedback I’m getting is your house stinks”

I always get the question, “What did your clients think of the house?”  Most of the time we show anywhere from 5 to 20 homes when we go out with clients.  I’m concerned about making sure the appointments to show are all made.  I’m doing a lot of things as we move from home to home but I’m not asking what they think. I’ve tried asking that question I usually get something like, “Well, lets see some other ones.” or “Hum” and when I’m standing in that home that smells like a toxic waste dump I understand what “hum” means.

You need feedback for this. 

  • It is dark as a cave,
  • it stinks to high heaven,
  • it is filthy,
  • the place is a disaster. 

I got a call yesterday from an agent.  The house was dark inside with a very small kitchen, next to a school with lots of elementary kids, buses, speed bumps, and school crossings with 15 mph signs.  The agent wanted feedback.  My first thought, she must be blind and deaf, but she called me on the phone.  I told her the home is dark with a small kitchen.  Her question, “Were you with clients?” On the sign in sheet there is a P for preview and S for show, she called me so she must have had the sheet there, Yes, I was with clients.  Well what did they think. They were in the home less than a minute and thought it was dark, the kitchen was small and it was close to a school.

Are you telling me this listing agent didn’t know it was dark with a small kitchen, etc. etc.?

Honestly out of the 35 or so homes I might have been in the past week, I don’t remember or care what it looked like, or what I thought about it.  I just don’t spend a lot of time thinking about a house. 

I’m thinking,

  • Did I sign-in,
  • are we behind schedule and I have to call ahead and change the time for all the rest of the homes we want to see. 
  • Did one of them slip outside for another look at the backyard and leave the slider or side-door unlocked.
  • Did I just lock the door and leave the key inside with my ekey? 

I think you get the picture.

These are the things I’m concerned about.  I don’t see the value of any “feedback” that comes from me.  If you are asking about  your website or blog, “Yes”, about your listing “No”.  Would you ask your butcher if you should have that open heart surgery or not? Then make or even consider making your decision based on the “feedback” from the butcher. 

I think the listing agent is doing a great dis-service to their client if they carry anything I say to them about the house back to their clients.

My usual response, “I’m sorry, I was in so many houses I don’t even remember yours.”  Good enough, NO

  1. Oh, it was the one with stucco on the outside,
  2. the two car garage and
  3. the gravel in the backyard 

“Yeah, I remember it now.”  So what did you think.  “I don’t remember.”

It seems a little egotistical to me, when they get angry because I don’t remember their listing.

I’m working on a new strategy, “Oh you haven’t heard? we are using the newest approach to showing listings in real estate, we show as a team, I take care of all the details, while my partner interacts with the clients.  I’m sure you will be calling her next since her name is right after mine on the list. Have a nice day.”

I think this one has potential.

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kodak V570 camera

This last year we had a lot more listing than usual.  I was taking a lot of photos of interiors as well as outside shots.  

One of the frustrating things I’ve run into is trying to take interior shots that didn’t make the rooms look small.  I ran across an ad for the Kodak V570 camera.  I wasn’t impressed with the reviews I read about the quality of the output, I was impresed with some sample interior shots of homes.  

It has two lenses the first being a wide angle 28mm.  The quality is more like a 3 megapixel than a 5, but for what we need it for it is fine.  I need photos for MLS, websites/blogs and flyers at the listings.  None of these require large poster shots or high resolution reprints.

There are some very nice features; two I really like are the internal stitch which lets you take up to three photos and the camera stitches them together to form one panorama.

Here is an example two frame pan shot

living room pan

The other feature I like is the ability to increase the F stop up or down by a factor of 2 with a toggle button on the back of the camera.  This lets me make quick adjustments to fit the lighting situation.

There are a lot more bells and whistles on this camera which are beyond the scope of this post.

Here are a couple of shots that show the difference between a regular shot and the V570.  I didn’t take the time to compose or set the lighting on  these shots.  The intent is to show how much more room the V570 shows than the Sony or any other camera not set with a wide angle adaptor or lense.

Room 1 The first shot is taken with my Sony Cyber shot. A good point and shoot camera which takes great movie clips.
Here is the image taken with the V570 from the exact same location. You can see there is quite a difference in the appearance of the same room using a different camera. Room 1a
Room 2 This is a kitchen shot with the Sony. You can see it is rather limited in the width. This next image is taken from the same location with the V570.
Quite a difference isn’t it.This little camera slips in your pocket and it goes with me everywhere. Room 2a

I never know when I’m going to see something in the course of my day that I want to grab a quick shot of for a future blog post.

Sometimes the idea for a post comes from what I’m seeing with the camera.  Such was the case with the post on the Tucson Real Estate News Blog  “Tucson Christmas Gift Cactus“   I was on the way to the mall a couple of days after Christmas, (no I wasn’t returning anything) when I saw the cactus being moved on the trucks.  I pulled out the camera and a blog post was born.

I love this camera for

  • interior shots
  • quick startup
  • easy to carry in a guy’s pocket
  • images taken with wide angle lens

For me it provides great real estate photos for:

  • MLS
  • Flyers
  • Website photos
  • Blog photos

Kodak V570.  I’m glad I have it in my Real Estate Technology Bag.

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