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Take a little Bounce out of your Bounce Rate

By Dave Smith Saturday October 13, 2007

slowing bounce rateWe all have high bounce rates. Even the people that say they don’t do. It is inevitable. We can’t control how or when the search engines will place us high on a page for a search. It might not be relevant to the search at all.

Write Relevant Posts

I once write about the start of the Oro Valley Real Estate site explaining how it was a blog with posts rather than a typical website with pages. I provided information on the location of our office in the sidebar. In less than a week my Hittail results were showing I was getting a lot of clicks for the search phrase “Oro Valley Post Office” There are a lot of people moving to Oro Valley some as winter visitors for part of the year and some as permanent residents.

Well you can imagine the bounce rate was really high, because I got the traffic but the content they were looking for wasn’t there. Until the next day when I wrote the post on “The Oro Valley Post Office” and put up a map, marking the location.

These are the ones you can track and realize “Hey, I should write a post about that”

How do you slow down the bounce rate when it isn’t that obvious.

Where is your Site Search

High placement on your blog of a search box saying, “DIDN’T FIND WHAT YOU WERE LOOKING FOR” Search the site, it is probably here.

This grabs their attention and some will quickly enter their search and find what they are looking for “ON YOUR SITE”

Finally, Grab them with something they aren’t looking for. Huh?

This is the best reason for putting pictures on your blog post and doing so at the top not down in the context of the post. Why do you think so many sites have pictures in the sidebar, flickr photos flashing, or images in posts etc.

I try to have a photo that will catch the eye of the reader and keep them on the site longer even if this isn’t what they are looking for NOW. I want them to find the site interesting enough to tag it for future reading and investigation.

There you have it. A few simple ways to slow the bounce from your site when someone pops in for some information. After all that is why people search, they want to find information.

Don’t forget this simple equation. Search+Information=Results. Finding Results = Lower Bounce Rates.