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So You Think You Have A Catchy Title

By Dave Smith Sunday October 12, 2008

A Blog Lab Nugget

You think you have a catchy title for your blog post; keyword rich and sure to be indexed in the first 20 minutes after you publish it.  It is a killer post and a killer title.  You proof read it, honed the sentence structure (Okay I’m kidding).  But here is one more thing you can and should do to make sure your great title doesn’t get lost at sea in the Google Universe.

Do A Google Search For Your Title

Do a Google search on the title and see what comes up.  You might be amazed at what other things might already be indexed with your “Catchy Keyword Rich” Title.

See that image to the right.  It was inspired by the shadow being cast on the paper while I was sitting in a waiting room.  I was waiting.  When I got back home and processed the image.  I could see words peeking out around the shadow about the Wall Street meltdown.  LOL that means it could have been from any day this past week.  I thought a catchy title would be Wall Street A Shadow of Itself.  Short and sweet with a few words and up it went.

I published the post and when I got word from my Google Alert the post had been indexed I did a search on the title of the post.  It turns out 60 Minutes had a story with the phrase Wall Street’s Shadow Market.  There were two pages of organic results with those three words prominent in the results.

I’ve had this happen before.  I thought I had a great title, good post, nice picture to draw the eye and hold the reader, only to find my post would never be returned in the organic results because of the frequency of some of those keywords.

Run a Google search on your catchy title.  If there isn’t anything like it coming up in the results you should rank quickly for those keywords.  If you are going to be buried on page 5.  Try another title till you find one you think will get you on page 1, preferably #1 on Page 1 of Google organic search results.

Sometimes someone else already thought of your Catchy Title.