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It has been quite a while since I added any content to the single property website category. What I want to touch on is contained in a couple of the posts but not as obvious as it should be for something you definitely want to include on a Single Property site.
Documents Create a Win Win
I first wrote about my search for a scanner so we could easily email documents like contracts, BINSR, SPDS, etc. to clients. I found our solution on the Brother MFC-5460CN Much Less Than a Printer. I mentioned in the post on Single Property Site - Categories of creating a category on the blog for “Documents”.
Here we put them together and scan the
- Seller Property Disclosure Statement
- The HOA Info Sheet
- The Well water Agreement
- The Septic Certification
- Any other documentation providing full disclosure.
This really is a Win/Win. Just today I was showing a potential buyer through a listing. They asked a couple of questions about things which are in the Seller Property Disclosure Statement. I told her about the website for the property and what to Google so she could easily find it. “Really, that is all I have to do? was the response.”
We also receive calls from buyer’s agents who have a client very interested in a listing and would like to see the Seller Property Disclosure Statement and any other pertinent documents which might influence their decision. It is very impressive to be able to say to that agent and their client. “Go to this site, or Google the address and all the documents are there for you to read and download if you want.”
No faxing, no scanning and emailing, no late night runs to the office because this might be the one.
It is impressive to the buyer’s agent, it is impressive to the buyers themselves and it is impressive to your clients when they see how well their home is being marketed online. Win, Win, Win.
No Single Property Website?
If you don’t mind blogging about your listings, and I know there are thoughts on this both ways, Then in your listing post include a list of documents which are online for the property in the post. You can reference that post in an email or over the phone to an agent or potential buyer contacting you for this information.
It gets them the information very quickly and introduces them to your blog at the same time. Another opportunity to provide a service and introduce potential new readers and clients to your blog.
RE Web 2.0 is about transparency. Providing disclosure documentation and documents pertaining to the property online is a perfect way to integrate transparency into your blog and business.
Post Tags: BINSR , Full Disclosure , RE Web 2.0 , SPDS , Transparency , Win Win
Stumble it!
5 responses so far ↓
1 Sam Chapman (10 comments.) // Jun 29, 2008 at 11:19 am
Ryan Ward recently posted about single property websites and he loves them. What you said about blogging about a listing got my attention. I hadn’t thought to point a link at where someone could go to download documents about a listing - great idea.
2 Ken Smith (14 comments.) // Jul 1, 2008 at 8:51 am
Hadn’t thought about adding all the disclosures. That would make things much easier.
3 James Wheelock (6 comments.) // Aug 10, 2008 at 11:13 pm
I have though about this a great deal. I like the idea of property websites as long as they have enough features for users. What I have noticed is that most do not and many are so templatish that you could run into duplicate content issues.
I would love to know who the best provider of property websites is and what their fees happen to be. Can people give me their opinions on this one.
4 Dave Smith (480 comments.) // Aug 11, 2008 at 8:53 am
If you self host your blog and comfortable with Wordpress themes, I would suggest you take a stab at doing them yourself.
If you read the category “Single Listings” you should find enough information on setting them up to do one.
5 James Wheelock (6 comments.) // Aug 11, 2008 at 10:45 am
Thanks Dave,
I will follow your advice and see what I have to work with.
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