All They Want to do Is Search For Homes
I can’t tell you how many conferences I’ve been to on RE blogging over the past 4 years where the mantra of “All visitors to your site want to search for homes. So you better have listings, listings, listings on your site.”
The problem comes with the word “All”; both uses: (1) All they want to do. (2) All visitors to your site.
All they want to do
If your site does nothing to engage the reader and is just a visually glorified MLS listing book, then that is probably all they want to do. If your main focus is to “Sell That House” and move on, (moving on meaning, you don’t stay in touch with buyers and sellers, you don’t build your sphere of influence, you simply push houses like a toilet sales person) then this All might apply.
But if your site is a source for community and regional information as well then Listings, Listings, Listings isn’t the only reason they are coming to your site.
All visitors to your site
This goes hand in hand with all they want to do. Here’s the difference. You don’t build relationship and referrals by “Sell That House” mentality. You are looking for “THE SALE” period. Your site wills serve you a lot better as a garden for referrals if you plant more than just one crop.
How did we go from selling real estate to gardening?
Well, think of it like this. If you had a garden and the only thing you grew was Kale, when would you go to the garden? WHEN YOU NEED KALE.
But what if your garden had all sorts of veggies growing in it. Do you think you would go back to the garden again and again?
Why yes you would and so will the visitors come back to your site again and again, if you plant more than one kind of information on your site.
Yes, Listings are Important
But they aren’t the only thing.
Think about it.