Bounce Rate is usually considered something we can do little about directly. But there is a plugin which might slow your bounce rate and keep readers on your site longer.
We have all done a search on a term and found the results to be less than on target. Sometimes instead of the information we are looking for we get sent to the home page of the site. Nothing on that page has anything to do with what we are looking for. If there is a search box we might try and search for our specific term to see if we can find what is there and why it was in our search results.
But how many users even know they can use a search box to refine there search. Plus there are a lot of blogs out there that don’t even have a search box on them. This is where the Landing Site Plugin comes into play.
I’ve only just activated this plugin and run it through a couple of test searches to see how it works. It wasn’t working.
Before I gave up and turned it off I went back to the plugin page in wordpress and looked around some more for details since I didn’t see any setup information directly related to the plugin or options panel for configuring the plugin.
Under the FAQ tab, not a good place to put this information, it was noted you had to add a code snippet to the index.php of your theme in order for the plugin to work.
<?php if (ls_getinfo('isref')) : ?> <h2><?php ls_getinfo('terms'); ?></h2> <p>You came here from <?php ls_getinfo('referrer'); ?> searching for <i><?php ls_getinfo('terms'); ?></i>. These posts might be of interest:</p> <ul> <?php ls_related(5, 10, '<li>', '</li>', '', '', false, false); ?> </ul> <?php endif; ?>
Once I found this code and added it to the index.php file it was time to take it for another test spin.
If the search result is returning the pertinent post nothing happens. It took several tries before I found a search result that triggered the plugin.
Tucson AZ food festival 2008 was the one that showed what a great plugin Landing Site is for keeping visitors on site and finding what they are looking for specifically.
Because of the the nature of data centers and changing results from Google searches you probably can’t reproduce the search by the time you are reading this, but here is what the site displayed directly under the title of the current post:
tucson az food festival 2008
You came here from www.google.com searching for tucson az food festival 2008. These posts might be of interest:
- Tucson Culinary Festival October 23 – 26, 2008
- Tucson Celtic Festival & Scottish Highland Games
- Sun Sounds of Arizona Fundraiser
- Things to Do in Tucson October 10 – 12 2008
- Tucson Ironwood Trees in Bloom
These are the five posts that come the closest to matching the search query. It is like having the search box built in and activated when the referring site lands on the home page and the search terms aren’t directly related to the results on your site.
For the little trouble to put the code in your index.php you can have the peace of mind that finally visitors have a really good chance of finding what brought them to your site in the frist place.