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This is a quick reference guide to a tagging system for real estate blogs. It is designed to combine targeted tags and general tags for the long tails effect. Combined together to create a complete strategy to using tags on your real estate blog. Reading the posts associated with the sections of this post will provide you with all the resources you need to put an effective tagging strategy to work on your blog.
Meta Tags and Title Tags
The All-In-One-SEO Plugin is the work horse for much of a good tagging system.
Read this post to see how to set up the plugin and good examples of meta tag description and keyword assignments.
Meta tag description is the couple of sentences used to describe your blog. It is often the words chosen by Google as a kind of default excerpt. Chose a good keyword rich description, but don’t keyword stuff.
Title tags are the title of each post and should be keywords to the post. Be sure to have the All-In-One SEO Plugin set to display your title tags first at the top of the browser.
Category (Keyword Tags)
Select the most descriptive keywords for your blog and use those as your Categories. This is where if you have specific targets for your market you create categories for them. I write about real estate news, trends, and stats, those become category tags with my specific geographic location as a part of the category name. This targets the content. I’m not writing about “real estate news” I’m writing about “Tucson real estate news” Put that geographic information in those category names as keyword tags. See The Tucson Real Estate blog as an example.
This works together with a custom permalink structure which puts those category keywords in the address bar.
I use /%category%/%postname%/ but be warned, if you change your permalink structure on an existing blog it will take some hours for the DSN to reset. It will look like your blog disappeared, in essense it did, you changed the address for all your posts when you change the permalink structure. Personally, if I had a blog with a lot of indexed posts on it already I wouldn’t change it. It will take weeks for all the post to be reindexed under the new structure. If you have a brand new blog or one with less than 50 posts then it will probably benefit you to use the custom permalink structure.
Post Tags
These are the tags you place on each post. The tag suggestion plugin is quite useful for making tagging suggestions, but don’t go over board, 2 to 4 post tags are all you should use per post. And be sure to have the index post tags option checked in your All-In-One-SEO Settings. Read: Post Tags are like Signal Flares
The web and net approach to tags provides more information on using Geographic tags in your post tags.
Put all of these tools into place and your site will be found by those searching for your content on the web.
I’m all about the /%category%/%postname%/ …. another awesome plugin is one you’re probably familiar with as well… it is an adaptation of all in one seo, it’s called Platinum all-in-one-seo … it just adds a few extra goodies… some of the things that included in Joost’s robotsmeta plugin…. worth a look at … I always almost forget to disable the redirects option in all in one because that stuff is already handled by redirection…. some goofy stuff can happen it they are both redirecting at the same time…
All in one seo, definitely a must have and probably on my top 3 or top 5 worpdress plugins of all time list.
Trace ´s last blog post..Trace Richardson created the group Grateful Dead
Thank you! I’ve always had a hard time with meta tags & descriptions. I will keep this as a reference guide!