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I don’t really understand a listing agent calling me and asking for feedback on their listing. The first time it happened I had no clue what they were asking. “What do you mean by feedback?” What do you think of the house. What does it matter what I think of the house. It isn’t my listing. I’m not buying the house. Sometimes I like to say, “I didn’t like it” Of course that isn’t enough the next question you all know “What didn’t you like about it?”
I’m pretty new to being a Realtor. As many of you know my background is more real estate technology. My main roll when we go out showing homes to our buyer clients is
- Open the car doors
- Open the doors on the home we are viewing
- Take care of filling out the sign in sheet
- Look for potential issues with the property
I don’t spend time talking with the clients. The other part of our team focuses on them, not me. Maybe teams showing homes is a new concept. It is obvious from the sign in sheet we are together, but maybe some agents don’t make that connection.
Personally, I would never ask an agent for feedback. I compare it to me spending my time creating a website or blog then asking an agent for feedback on the website.
- ”Oh I like the colors.”
- ”Oh it is pretty.”
- “Oh I like the pictures.”
- ”Oh those drop down menus are really nice.”
- ”I really like the flash.”
The average real estate agent has no clue what to look for to tell me if this is a good website or not.
I can take two minutes and look at most agent websites and tell you if they have a good site or not. I know what to look for.
- I know to look at the title tags.
- I know to look for a site that is all flash or Javascript.
- I know to see home many pages are indexed, etc. etc.
Would you ask for feedback from someone that has been an agent for a month, or even a year? What is the value of this feedback.
I took all of my classes to be an agent and Realtor. There were no classes or questions on my exams about feedback. I took our brokerage “Academy” classes, there was never a mention of feedback.
Is this just a Tucson thing? I have no clue when they ask me for feedback on a house. I mean they listed the house, don’t they know if it is priced to high or low; don’t they know if it is too dark inside, or has too much wallpaper all over the place. Don’t they know it smells like a zoo inside because of all the pet urine in the carpets?
Do you want someone else to be the messenger of the news that you should have told your clients in the first place? Do you want me to give you feedback so you can tell them, “The feedback I’m getting is your house stinks”
I always get the question, “What did your clients think of the house?” Most of the time we show anywhere from 5 to 20 homes when we go out with clients. I’m concerned about making sure the appointments to show are all made. I’m doing a lot of things as we move from home to home but I’m not asking what they think. I’ve tried asking that question I usually get something like, “Well, lets see some other ones.” or “Hum” and when I’m standing in that home that smells like a toxic waste dump I understand what “hum” means.
You need feedback for this.
- It is dark as a cave,
- it stinks to high heaven,
- it is filthy,
- the place is a disaster.
I got a call yesterday from an agent. The house was dark inside with a very small kitchen, next to a school with lots of elementary kids, buses, speed bumps, and school crossings with 15 mph signs. The agent wanted feedback. My first thought, she must be blind and deaf, but she called me on the phone. I told her the home is dark with a small kitchen. Her question, “Were you with clients?” On the sign in sheet there is a P for preview and S for show, she called me so she must have had the sheet there, Yes, I was with clients. Well what did they think. They were in the home less than a minute and thought it was dark, the kitchen was small and it was close to a school.
Are you telling me this listing agent didn’t know it was dark with a small kitchen, etc. etc.?
Honestly out of the 35 or so homes I might have been in the past week, I don’t remember or care what it looked like, or what I thought about it. I just don’t spend a lot of time thinking about a house.
I’m thinking,
- Did I sign-in,
- are we behind schedule and I have to call ahead and change the time for all the rest of the homes we want to see.
- Did one of them slip outside for another look at the backyard and leave the slider or side-door unlocked.
- Did I just lock the door and leave the key inside with my ekey?
I think you get the picture.
These are the things I’m concerned about. I don’t see the value of any “feedback” that comes from me. If you are asking about your website or blog, “Yes”, about your listing “No”. Would you ask your butcher if you should have that open heart surgery or not? Then make or even consider making your decision based on the “feedback” from the butcher.
I think the listing agent is doing a great dis-service to their client if they carry anything I say to them about the house back to their clients.
My usual response, “I’m sorry, I was in so many houses I don’t even remember yours.” Good enough, NO
- Oh, it was the one with stucco on the outside,
- the two car garage and
- the gravel in the backyard
“Yeah, I remember it now.” So what did you think. “I don’t remember.”
It seems a little egotistical to me, when they get angry because I don’t remember their listing.
I’m working on a new strategy, “Oh you haven’t heard? we are using the newest approach to showing listings in real estate, we show as a team, I take care of all the details, while my partner interacts with the clients. I’m sure you will be calling her next since her name is right after mine on the list. Have a nice day.”
I think this one has potential.
Things are rolling along nicely in the world of Wordpress 2.1 I reported just a few days ago that I didn’t thing this version was ready for prime time, it wasn’t. I think it is much closer now and most could update now following the upgrade guidelines from Wordpress and heeding some of the additional things I mentioned in the previous post.
I would no longer hesitate updating to Wordpress 2.1 but make sure you follow the above recommendations or you could regret it. Make sure you qualify or update all your plugins before you update.
Here is a look at the new post/page editor.

There are some new changes to the post/page editor.
- Preview tab is gone I DON’T LIKE
- The insert image now has Border, V & H space I LIKE IT
- You have to type the entire path for the image insert I DON’T LIKE IT
- If you have to downsize the image you can no longer simply replace it. You have to change the setting in code for size and style or delete and reload the image. UGH
- The “Insert” “Cancel” buttons are switched.
- Spell checker added, it is different and take some getting used to NEUTRAL
- Switch between Code & Visual mode with a tab I LIKE IT
- If you highlight and move code it breaks I DON’T LIKE IT
- It now has autosave I LIKE IT, but when the save is happening the category checkboxes all blank out. Don’t panic when the save is complete they are back.
- Things are all moved around on the page NEUTRAL, it just take some getting used to.
The blogroll is different with all references to links being gone for the most part.
Comments now have their own tab. That is nice in a way, but I can no longer see the spam filter for Askimet (4) without clicking on the comments tab. I liked it right out there where I could see how many were in the queue.
I would also recommend that when you log into your blog’s dashboard you scroll down and see what is new out there on Wordpress. There are new themes, plugins and fixes showing up daily in that section.
Plugin Updates.
Subscribe to comments I hope that fixes the error you all have been seeing when you post a comment. If you get that error, just hit the back button, you will see your comment.
Ultimate Tag Warrior The bug with the tags disappearing after a comment or trackback seems to have been fixed with the latest update.
Askimet The spam filter, there is a new version included in the 2.1 upgrade, you will need to install it by hand but it is included in the 2.1 files under plugins.
Be sure to check the 2.1 compatibility plugins list.
Would I upgrade now if I hadn’t? YES I would. I know some have said to wait a year. A lot happens in a year. I think a lot of good things happened in a week. If you are still hesitant, wait another week, I’m sure there will be more fixes and updates coming this week. But I no longer see any deal breakers out there and the wordpress blogging community is responding very quickly to any issues that do seem to pop up, or jump out and bite.
The Tiga theme has been updated to deal with some of the changes made to the table structure for Wordpress 2.1
The link is http://themes.wordpress.net/download.php?theme=66
My thanks to RT Cunningham at Untwisted Vortex for his continued updates on the Tiga Theme.
I was hoping the theme would have a bug fixed for the permalinks issue. If you change the permalinks setting to anything but the default all the formatting for your blog will disappear if you are using the Tigarator. I had to check the box to not use the tigarator for styling the theme then I had to tweak the styles.css to format the theme to look like I wanted it to.
If you have done the same you will need to keep a copy of your old Tiga theme directory and once you install the new version above copy over the style.css or any of the other files you have modified from your old copy of the theme. It will work, I’ve just dont it on this blog.
If you modified the tiga.php file you have a little more work ahead. This is where the query for the blogroll had to be altered. You will need to make your own edits to this file or copy the new code into the one you have modified.
I’m pretty sure the author of the theme changed the category links query so it was updated to the new table structure in Wordpress 2.1 but probably not much else.
I know there are a lot of blogs that like this simple 3 column layout of this theme. I’m glad the author is still updating the theme.
Jonathan Dalton asked where I was with Tobey’s bordered image. Sorry Jonathan, I’ve been in a two day investment seminar here in Tucson. And here in Tucson when someone asks where’s the border it isn’t usually a picture they are talking about.
Here is your new bordered image for my buddy Tobey. Tobey, just have Jonathan right click and save.
It has been a long two days and I hope to get caught up on some of my blog reading and creating a few posts myself.
I know I’ve come out hard on Wordpress 2.1 and for a good reason. I think a rosy picture was painted of the new version without enough warning and checks and balances.
However, I don’t want anyone to think I don’t like Wordpress 2.1. I’m finding some really nice new features built into this new version. One of those features is vspace and hspace functions built into the insert image dialog box.
That’s right, you can now tell how many spaces you want for your side and bottom border and depending on how you justify your image determines where the space is created.
If you are using an avatar in every post I would suggest you do it the way I have shown in the post Add a Little Margin So you don’t a have to input those settings each time.
It is late here in the Old Pueblo so I’ll save for tomorrow more information on the latest release of Wordpress. Just a hint, things are getting better.
Good night Jonathan, Good night Tobey
It has been an “interesting” couple of days since our upgrade to Worpress 2.1 For now here is my recommendation, WAIT This upgrade is not ready for prime time.
Meaning
- If you like to spend hours and possibly days getting your blog back up and working then you are ready.
- If you aren’t using any plugins at all and have limited catgories and blogroll you can probably upgrade.
- Otherswise if you want to upgrade and have everything working then you have to wait.
I’m still stuggling with numerous issus and when I think I have one fixed another pops up. I did the five steps to get ready for the upgrade. There should be at least 5 more steps they conveniently skip. My guess the guys at Wordpress figure if most of it works it is ready and we can work the bugs out as we go. Again if you like tinkering with the php code, the HTML code, the CSS etc. etc. You are all set.
If you want to upgrade and get on with blogging, you need to WAIT.
Here are issues I’m still working on or have resolved.
Our theme for this blog won’t display the blogroll at all. All categories have been put together in this new version. The post categories and link categories are now categories. I mentioned this in the previous post. There is some programming in our theme that can’t handle this. I’ve tested several other themes and most do quite well with the new way the blogrolls are handled.
I’m using Ultimate Tag Warrior for tags in the posts. It has issues with 2.1. Whenever you approve a comment on a post it deletes the tags from the post. There is supposed to be a work around, I added the code for the work around, it didn’t work. The other way I’ve heard to deal with it for now.
- Open the post in edit mode
- Copy the tags
- Approve the comment
- Open the post in edit mode
- Paste the tags back in
- Save (of course)
The next issue, our RSS feeds (both blogs) were coming up with errors saying they weren’t valid. I’m using the feedburner plugin to consolidate all our feed traffic. No one could subscribe to our blogs. I spent several hours on this one doing research and trying different things. I updated the feedburner plugin and made sure the options were set. That corrected the RSS feed issue.
One of the steps I think they left out was this.
Don’t just deactivate your plugins and then activeate them one at a time after the upgrade. Go to this list of 2.1 Compatibility Plugins and if you see one there you are using, get the latest version and install it. Do this on the old version of wordpress unless it says specifically it won’t work with any version older than 2.1
If you don’t find one of your must have plugins there go to the author’s website and ask if it is 2.1 ready and if not, when there will be a version ready for 2.1
Next thing I would do before an upgrade is contact your theme author (if you can) and find out if the theme is ready for 2.1. I would also recommend you shop for a theme that is 2.1 ready that you could use as your new theme if you decided to upgrade.
Again, if you don’t have to upgrade right now, I would wait for some if this to shake out so you aren’t beating your head against the wall. I don’t feel to bad about making the upgrade since that is one of the reasons I started this blog in the first place. To test things out and see what happens.
I am sorry I upgraded the Tucson Real Estate News blog at the same time. I wish I had waited. The theme doesn’t seem to have any issues with the blogroll, but having to work around comments to keep the tags is a big pain.
That’s the latest from Lake Wordpressbegone. I’ll keep you informed as fixes or new issues arise.
Last last night I saw the new version of Wordpress was available for download and installation. I added it first to the Tucson Real Estate in The News. I followed the instruction of de-activationg all the plugins and backing up the database before placing the new files and running the upgrade.php.
WARNING. When you go back to activating your plugins; if you are using the sidebar widget make sure you activate it before you activate any other plugin associated with the sidebar widget. Simply put: Activate the sidebar widget first.
I just started at the top and was working my way down the list. Like I said it was late, I probably should have waited. . . When I activated the Active Discussions before the sidebar widget the site blew up. I couldn’t get back to the dashboard. It created an error trying to find the sidebar widget.
I went to my FTP program and renamed the active discussion widget so it couldn’t be called and I was back in. I activated the sidebar widget, changed the name back and I was in. Save your self the trouble.
Second. I’ve read today that Ultimate Tag Warrior needs to be upgraded, it appears there is or was a bug that causes tags to be deleted from post when you approve a comment. From the dashboard you will see a post at the bottom with a link to the UTW upgrade, not sure but I think there still might be an issue here.
Third. The Tiga theme seems to have an incompatibility issue with links. I upgraded the blog when the first one went smoothly, but the links in the sidebar widget just came up with an error. I changed the theme and all was well, but in Tiga I get the error. I’ll have to see if I can find out what to change, or change themes.
No, I haven’t decided to take down the blogroll. I’m still resarching the SEO link farm issue of a blogroll. I’ll have it up sometime today, either by finding the offending code (doubtful) or finding a new theme (likely).
NEW THINGS I NOTICED.
- This editor now has a tab for code or visual, that is NICE.
- The ability to group change links from one category to another is gone. NOT NICE
- You can add categories on the fly. OK I prefer a little planning
- All categories for links and post are stored in one place. CONFUSING
- This editor now lets you highlight a series of lines and click the numbered blockquote and it puts all the lines as a numbered list. I don’t think I could do that before. NEW TO ME ANYWAY
- It is supposed to be much kinder on the server with quicker load time of the blog and post. I hope so, I’m still trying to get my theme to work. NICE IF TRUE
- When you go to add a link to a post the cancel and insert buttons are switched, you might want to pay attention to this instead of just doing what you usually do. MAYBE A GOTTCHA
- The preview tab is gone, you have to scroll down to see the preview. NOT NICE
There is a very different look and feel, it will take some time to get used to some of the changes, links are now blogroll, like I said moving categories for links is one at a time. You can now checkbox and group delete links but I would rather delete one at a time and group check and change categories.
Well I guess I’ll push the publish button and see what happens. I’ll post more as I learn more. Anything you want to pass along to others here please do, I’ll see if the tags disappear when you comment.

I know that many of you have to write descriptions for listings. Sometimes for flyers or print media ads. The Lab provides you with this list of 46 descriptive terms from which to choose so you can get back to the important aspect of Real Estate.
Your Blog of Course.
DESCRIBE THAT HOUSE !!!
A Must See
A Rare Find
A Treasure
Beautiful Ridgetop
Below Comps
Best Price
Better Than New
Breathtaking
Bright & Open
Charming
Classic
Classy Home
Commanding Mountain Views
Dream House
Fabulous Mountain Views
Fabulous Views
Fantastic Golf Property
Fantastic Home
Ganga
Gated Community
Gorgeous Home
Great Family Home
Great Investment
Ideal Location
Immaculate
Impeccable
Intimate Elegance
Just Like New
Magnificent
Model Perfect
Mountain And Sunset Views
Move-in Ready
Priced To Sell
Pride of Ownership
Rare Find
Secluded
Spacious Home
Stunning
Totally Charming
Turn-Key Perfect
Unbeatable Views
Unique Home
Very Special
Vintage
World Class
WOW!
Wow is right. If you don’t have mountains or ridges you can replace those words with whatever you do have.
Ocean Vistas
Skyscraper Views
Effluence Level
Sewer Workers Charmer
Great Hill Views
Wooded Wonder
Recluse Repository
Hunter’s Hiatis
You get the idea. Ok Now we can get back to something useful, some real blogging.
I’ll be looking for your terms in the near future. If you have some others you would like to contribute please do so. I’ll be glad to expand this list in an effort to free up more time for as many of you as possible.
Build it and they will come, but will they stay or come back?
In the past couple of days I’ve run across several blogs that aren’t displaying well in Internet Explorer (IE). I’m still using version 6 since our local Tucson MLS isn’t compatible with IE 7 (yet).
I know a lot of blogger’s hate IE. But you can’t refute that more than 80% of all people viewing the web are still using it as their browser. Yes, some prefer Firefox, other Opera, and that is your preference and you can argue superiority till the cows come home. It doesn’t matter. What matters most is what are my readers using to view my blog.
The point is this:
- You put a lot of work into your blog.
- You spend time writing and formating your posts.
- You edit the images you want people to see.
- You set the navigation and layout so it is easy for readers to find what they want.
- You tweak your blog so it looks just the way you want it.
Then you look at it in your favorite browser after you publish and if you like the way it looks you go on about your business.
What do you think your readers think when they come to read your blog and find:
- The navigation has disappeared from the screen.
- The post is running behind the navigation and they can’t read the end of each line.
- The images aren’t appearing in all of your posts.
- The layout is scrambled badly.
Here are a couple of examples from popular blogs that are currently running a muck in IE 6
Maureen Francis The Scoop on Michigan Real Estate
As it appears in Firefox

As it appears in IE 6 notice the image is gone from the post.

Jim Duncan Real Central VA
This one is fixed. It had the right navigation over the post.

Jim worked on this a couple of days back. He had inserted code from mybloglog into his right navigation. The width of the code settings pushed the right nav over top the post. Jim had to change the width setting to put the right nav back where it belonged.
Yes, it take some extra time to see how your blog appears in a different browser, but as this post demonstrates it is worth the time it takes.
For those of us that come back again and again to a blog, we know it wasn’t always like this and we will be back. What about first time readers? Do you think they will come back? Maybe.
No matter your feelings about IE, it a reality we bloggers must live with. I suggest these two things.
- At least check how your blog appears in IE after you post or make changes to your blog. You don’t have to make it your home browers.
- If you find anyones blog that you read regularly and it appears to have an issue of formatting in a browser. Leave them an email or comment stating the issue and the browser you are using.
It is hard work to keep a blog up and running. This is one step we don’t want to leave out of the process.
P.S. My apologies to Maureen. I didn’t want you to fix these before I could get the screen captures I needed for this post. In the future if I see something I promise I’ll let you know.
P.S.S. Wouldn’t you know it, I published, then found a typo and when I saved good old Wordpress editor blew out the formatting on the blog. I had to leave for an appointment, so I took the post down to draft mode till I could fix it. Then I see Mary and Maureen both had visited the blog. Good old RSS and backlinks. I removed the offending close div tag and all appears to be well. I better check it in Firefox.
When you place a photo in a blog post do you just live with the text running right up to the edge of your image. Would you like to have some margin, but you don’t know how to get it. Here is an easy way to get what you want.
Images can be right, left or centered. Where you want the margin depends on where the photo is going to be located.
What we want is a quick way to make all your photos have a little white space for the eyes and brain.
There are solutions using CSS style sheets, maybe you don’t know how to do it. Even if you do you will have to add code to your theme style sheet. If you decide to change themes since the CSS style is associated with each individual theme you will have to go in and make changes each time you decide to change themes. There’s got to be an easier way.
There are a couple of low tech tools availabe for anyone to use which will make your blog look better and be easier to read.
Image Resizer. Resize is available if you have a registered version of Windows XP or greater. You download and install it from Microsoft.
Right click on the image and select resize. Click on the advanced button, choose the custom setting and reduce the image to a size 10 pixels less each way than you want to display on your blog. If you want to display a 300 x 200 image then resize to 290 x 190 and save.

- 1. Open this image in Paint and select Attributes from the Image menu.
- 2. Change the size to 300 x 200 This will add 10 pixels to the right and bottom of the image.
- 3. If you are placing the image with a left justify this will be all you need to do.
- 4. Save the image.
- If you are going to right justify there is one more step.
On the paint tool menu the top left corner, the one on the right is the select tool. Chose it and draw around your image. Now move it to the right so the margin is on the left and save.
Your images can have white space to make your blog look more professional. No matter what theme you chose your margins are preset as a part of the image.
You may have a graphics program to do all this. My personal favorite is Fireworks. But if you are on the road or away from your computer and you need to edit an image for your blog this is one way to do it.
Yes, it is a low tech solution. Most bloggers would rather spend their time blogging and not having to try and figure out how to set the CSS Style for their theme to get the same effect. This is especially true if you don’t know what you are doing under the theme hood.
Elegant from a code stand point it isn’t. But it sure makes your blog look more elegant without the text smack up against your images.
Now scroll back up and look at the first image and compare it to the one at the bottom. The house looks a lot better down here doesn’t it. A little margin goes a long way.

This last year we had a lot more listing than usual. I was taking a lot of photos of interiors as well as outside shots.
One of the frustrating things I’ve run into is trying to take interior shots that didn’t make the rooms look small. I ran across an ad for the Kodak V570 camera. I wasn’t impressed with the reviews I read about the quality of the output, I was impresed with some sample interior shots of homes.
It has two lenses the first being a wide angle 28mm. The quality is more like a 3 megapixel than a 5, but for what we need it for it is fine. I need photos for MLS, websites/blogs and flyers at the listings. None of these require large poster shots or high resolution reprints.
There are some very nice features; two I really like are the internal stitch which lets you take up to three photos and the camera stitches them together to form one panorama.
Here is an example two frame pan shot

The other feature I like is the ability to increase the F stop up or down by a factor of 2 with a toggle button on the back of the camera. This lets me make quick adjustments to fit the lighting situation.
There are a lot more bells and whistles on this camera which are beyond the scope of this post.
Here are a couple of shots that show the difference between a regular shot and the V570. I didn’t take the time to compose or set the lighting on these shots. The intent is to show how much more room the V570 shows than the Sony or any other camera not set with a wide angle adaptor or lense.
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The first shot is taken with my Sony Cyber shot. A good point and shoot camera which takes great movie clips. |
| Here is the image taken with the V570 from the exact same location. You can see there is quite a difference in the appearance of the same room using a different camera. | ![]() |
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This is a kitchen shot with the Sony. You can see it is rather limited in the width. This next image is taken from the same location with the V570. |
| Quite a difference isn’t it.This little camera slips in your pocket and it goes with me everywhere. | ![]() |
I never know when I’m going to see something in the course of my day that I want to grab a quick shot of for a future blog post.
Sometimes the idea for a post comes from what I’m seeing with the camera. Such was the case with the post on the Tucson Real Estate News Blog “Tucson Christmas Gift Cactus“ I was on the way to the mall a couple of days after Christmas, (no I wasn’t returning anything) when I saw the cactus being moved on the trucks. I pulled out the camera and a blog post was born.
I love this camera for
- interior shots
- quick startup
- easy to carry in a guy’s pocket
- images taken with wide angle lens
For me it provides great real estate photos for:
- MLS
- Flyers
- Website photos
- Blog photos
Kodak V570. I’m glad I have it in my Real Estate Technology Bag.
I wanted a sitemap on our Tucson Real Estate blog. I went looking on the WordPress plugin section site. I found Dagon Design sitemap plugin easy to install and configure and it does exactly what I wanted it to do. You can see it at work on the Sitemap page in the right navigation.
Here are the simple steps to putting a sitemap on your WordPress blog.
Installation
- Download dd-sitemap-gen.txt and rename it to dd-sitemap-gen.php
- Upload the file to the plugins folder of your WordPress installation
- Activate the plugin in your Plugins administration panel
- Configure the plugin in the Options panel (under DDSitemapGen)
- Create a New Page, Title: Sitemap, place the code below on the page using the HTML* window and save:

*Note: For Wordpress 2.0 users who are using the new rich-text editor – be sure to click the ‘html’ button to edit the page source directly. Otherwise Wordpress will wrap code tags around the line which generates the sitemap and it will not work.
You can actually put that code anywhere and it will generate the sitemap, but if you want to keep it simple and not have to add this code whenever you change a theme this is the way I suggest you do it.
I would also suggest you set the options for pages to 0 so it will display on a single page. There are some SEO reasons for this.
I also turned off the option to display a post only in the first category. I want people to be able to find a post in any of the categories associated with that post.
You will notice you can’t swipe and copy the code above. It is a graphic since I don’t know how to display PHP code in a post.
Any help out there on code display in a post would be greatly appreciated.
Blogging is infectious. Since I have started blogging the time I spend on developement and new content for our main web site has gradually diminished. It is a lot easier to write a post, check the spelling, preview it, and hit “Publish”. It is formatted, tags have been assigned, pings have been sent out and in a few minutes I can see the results of that post come up in a blogsearch.google or technorati search on the title.
We live in the age of “NOW”. Instant messaging, instant soup, instant relationships. We want it fast and we want it now. So the quick way to get what you have on your mind to the world is through your blog.
Sometimes I wonder if we need the website? Can’t I do everything with just the blog?
A quick analysis of our web site told me the answer; we need them both. The web site has a lot of power behind it. It has aged content, stable content, reliable content that is easy to navigate and find whenever anyone needs it.
1. Your website should be a place to come for reference.
2. It should provide access to the listings available on the local MLS.
3. It is where the contact and information gathering forms are located.
4. It is where the links to the referral network are found, hopefully in a directory.
The website has the content that doesn’t change about your market. Are you located on the ocean or near the mountains, there is a good chance that isn’t going to change. Is there a military base near your city or town? What about national parks, local attractions and activities. These are all things you can put on your website.
I like to group searches. We have some searches based on subdivisions, neighborhoods, communities, gated, age restricted, golf, retirement, etc. These are all pages on a website, We have a relocation package request form, A dream home finder form, a contact us form. All of these are on the web site.
I think of our web site as home base, the mother ship, the hub of the wheel the CPU of our business. I hope I put enough images out there for everyone. I see the blog as the quick response team, the blog posts as lines in the water, or deployed buoys in the search atmosphere waiting for someone to type in a search and have those keywords hit one of our buoys and a connection is made.
1. I see the blog as the open connection on our network. A place where users can connect and fuel their need for information.
2. The blog is where I can quickly respond to local and world events that might impact our market.
3. The blog is where I can let buyers and sellers know about the newly released statistics for the past month from the MLS.
4. The blog is where I can interact with buyers, sellers, the general public and other real estate professionals.
The blog posts are the spokes on the wheel, the connecting interface on the network, the scout ships providing escort those searching space and providing immediate assistance and information and guiding them back to the mothership.
The blog and the website work hand in hand to provide a means of getting your message to your audience. They supply resources and information along the way.
The blog references pages on the web site. A post about a community with reference to the search page on the website for that community.
The website directing people to the blog for up to the minute information in a blog post or series of posts. Cross linking and supporting each other.
Don’t stop supporting and growing your web site with fresh content. Don’t neglect it because the blog is faster, quicker, easier. Keep adding fresh content to your site. Fresh content to a website is the same as new post are to a blog. If you don’t post on a blog it won’t be long before people stop coming back. If you don’t add fresh content to your website the same thing will happen, people will stop coming back as often and more important so will the bots.
Your web site should be the foundation for your online Real Estate Marketing and Business, supported and strengthened by your blog. They work together, don’t neglect either one.











